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Now, more than ever,
you need to nail your launch.
Remove risk, refine your product, meet your market.
How We Help
We Give You Frameworks, Tools & Guides
We're here to raise the bar & bring new tools and frameworks to innovators at large, regardless of budget.
We offer free templates, lightning lessons, and guides here and in our chock-full-of-tips newsletter.
Check out a video and use our canvas for your next sprint.
We Coach, Train, and Workshop
We support innovators, bootstrappers, and product rogues who need to know their markets & customers.
Product discovery coaching, product-market fit webinars, sessions at ProductTank, ProductWorld, Women in Product, Startup weeks, venture conferences. Or bring us in for a custom training for your meetup or team.
We Partner for Sessions,Product Discovery & Sprints
Our two-week Product-Market Fit Sprint gets you the answers you need to execute in days, not months.
Or call us in with your unique challenge or budget to get a script for structured customer feedback sessions, to develop your product storytelling, or to bring rock-solid proof of market for your pitch deck.
Product Week
Product Tank
Startup Week
Developer Week
Business Journals
Singularity Uni
Kiln Residency
Upstart
Epic People
CHIFOO
Women in Product
Product Momentum
ProductTheory Onstage and in Print Globally
The power of enterprise expertise, right-sized for startups & rogues.
It's 2025 and you need your product to hit. We've got this. Your breakthrough is just around the corner.
With 20 years leading innovation teams and 0-1 product management in Big Tech, ProductTheory was forged in high-stakes environments with inputs from seasoned product and marketing leaders.
But we get our kicks supporting innovators, emerging founders, and rogue product leaders. We're rallying for remote workshops, product-market fit sprints, GTM strategy toolkits, 1:1 consulting, and fractional product leadership. Product strategy needs to be on point, right-sized, and customer-obsessed. Here we are.
Our product-market fit frameworks, customer discovery, and strategy are trusted by global PM, startups, and innovators:
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Good things happening in the ProductTheory.io lab.
A few words from our clients and VCs. See our success stories for more.
"I have seen ProductTheory work wonders for founders and product leaders close up, and can’t recommend their work enough for making products customers will actually buy. Their PMF framework, design partner program, and trainings have deep impact, and they put their deep industry credentials in practice."
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Jim Gochee, Angel Investor
Ex-CTO New Relic, Apple
"We needed to get unstuck when it came to the question of what kinds of customers to target with our first launch. Under a tight timeline, ProductTheory used a structured method to help us define our ideal customer, the size of our target market, and how we can show them the value of our app before they even try it."
Jaron Heard, Founder
SoonList
“Working with ProductTheory was an absolute game-changer for our product development process. Before taking our next step to a new market, their support saved us time and money by eliminating guesswork, giving us the clarity and direction we needed to refine our product and ensure market fit.”
KarlyKunze & Katrina Hamm
The HomeSparkl
A Product-Market Fit Lab for Innovators. Roll the Revenue Right In.
Market Discovery
Get launch-ready intelligence through our proven frameworks and trusted research. We've powered successful launches for AWS SageMaker, Recreation.gov, and leading SaaS platforms. Companies with robust discovery programs see a nearly 2x ROI:(Source: Velaris)
Ideal Customers
Science-backed customer targeting achieves 115% higher ROI and avoids the $600,000 annual loss that product teams typically face from building features customers don't actually need. Reduce churn and align resources effectively. (Sources: Stats, Data-Driven Marketing)
Product-Market Fit
Accelerate your path to PMF with our proven Canvas and scientific insights. 42% of startups fail due to lack of product-market fit, while companies with strong PMF experience 238% average revenue growth over two years. (Sources: Stripe, Withintent)
Early Revenue
Our process generates validated revenue streams and bulletproof market evidence. Business validation achieves 50% success rates versus 25% for those without, giving you much stronger positioning for funding rounds. (Source: Paul Asel)
Design Partners
Transform early adopters into paying customers through structured R&D partnerships. Top B2B companies achieve 11.70% average conversion rates, and formal partner programs help you reach these benchmarks faster. Source: UserPilot)